Aruna Psychology

Aruna Psychology

Aruna Psychology is a Psychology Clinic based in Australia

The Brief

Aruna Psychology approached us to design and develop a new, easy to use website that would rank better in Google.

Aruna Psychology was previously running on a Wix installation and was not getting the traction they wanted.

Identified Issues

After looking further into Aruna’s website we highlighted the following issues:

  • Page speed was very low
  • Website was not mobile responsive
  • The site was very difficult to navigate around
  • Content was not optimised for Google Search Engine

Web Development Solution

After sitting down with the Aruna team it was agreed that we would design and develop an ultra clean theme to be used with a WordPress installation. The website should portray a neutral look as Aruna’s clients span across a wide demographic, along with having a calming and simplistic feel to it.

Contact information needed to be forefront of the content, along with being able to showcase the team currently practicing at Aruna.

SEO Solution

We created an SEO strategy to improve Aruna Psychology’s Search Engine Ranking Position. This work included:

  • Rewriting and optimising content to include competitive search terms
  • Extending content across the website to improve SEO potential across all services
  • Setting up goals in Google Analytics to measure engagement and leads more effectively

Ongoing SEO work has included optimising page content, content creation through blogging, and updating metadata and image alt tags.

Results

  • 30% of website traffic is now coming from organic search, compared to 1% on the old website
  • Calls and emails driven from the website has increased by 100%
  • Top 5 key search terms are now ranking in top 2 pages – previously these were not ranking in the top 100 position

DYK?

Facebook generates 8 billion video views on average per day

Social Media Today

DYK?

65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information

Google

DYK?

30% of mobile searches are related to a location

Google

DYK?

81% of shoppers conduct online research before making big purchases

Retailing Today

DYK?

Google gets over 100 billion searches a month

Mashable

DYK?

50% of search queries are four words or longer

Wordstream

Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

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