Infokus Wedding Photography

Infokus Wedding Photography

Infokus is a wedding photography service based in Waterford City.

The Brief

The main goal when working with Infokus was to develop a website that showcased their wonderful wedding photography, while providing ease of navigation for the user across all devices. On top of the clean, pure design of the theme, imagery needed to be at the forefront.

Infokus also wanted a review of their cornerstone content.

Web Development

A lot of emphases was put on making sure that we could provide a fast, and well optimised website, so that performance speed was not compromised by the need for a lot of high resolution images in places.

We also modified the default WordPress gallery to provide a full width masonry grid style gallery.

 

Google Ads

We understood that the main aim of Infokus was to get potential customers to their site, and convert these people into leads. Therefore we decided that Google Ads was the best avenue for these objectives.

  • Created ad campaigns focusing on specific locations
  • Identified the relevant keywords that would provide leads
  • Tested different descriptions and headlines to identify the best combination for CTR and conversions

SEO

We identified keywords that would have the greatest impact in terms of organic search volume. From here, we optimised cornerstone content to make it easy for the user to understand. It also ensured that the users spend more time on the site as the content now adds value and provides the correct information to the user.

Results

We have seen the below results since beginning working with Infokus:

  • Website loads in less than 3 seconds
  • Average CTR on Google Ads campaign – 9.1%
  • Infokus is ranking¬†extremely competitively for all main search terms that we have optimised the content for

DYK?

Facebook generates 8 billion video views on average per day

Social Media Today

DYK?

65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information

Google

DYK?

30% of mobile searches are related to a location

Google

DYK?

81% of shoppers conduct online research before making big purchases

Retailing Today

DYK?

Google gets over 100 billion searches a month

Mashable

DYK?

50% of search queries are four words or longer

Wordstream

Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

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