Search Engine Marketing is the process of driving traffic to your website through paid ads. Search Engine Marketing, also known as Pay Per Click (PPC), is another avenue to take in line with your SEO marketing efforts. As well as organic search optimising, SEM can also be a powerful tool to get your brand in front of the right people at the right time.
Google Ads is the platform used to create ad campaigns across Google’s Search Engine and their affiliated sites. Google Ads allows you to be seen nationwide, to be seen by customers in your local area, or even globally! Not only this, but with Google Ads, you have power and control over these aspects of your ad campaigns.
4 Types of Ad Placements on Google Ads:
- Search Ads – on Google’s Search Engine Results Page
- Display Ads – placements across a network of websites and apps
- Video Ads – have your ad displayed across different places on YouTube
- App Ads – app promotion across the Google Network
Depending on your campaign objectives, we infiltrate various placement types across the platform. In turn, this will allow us to achieve the best results to meet your campaign objectives.
Google Ads can tell you a lot about your customers from the search terms they use, to the time and days they are most likely to use search for your brand. The information you gather can also give you ideas for future blog posts and new web pages.
If you would like to discuss some of these options available to you, or want to get a better understanding of this advertising, please do call us today for a chat!