Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Organic traffic to your website
Search Engine Optimisation (SEO)

Everything we do online starts with search! Whether you want to find your nearest florist, or whether it is the top destinations to run a marathon, we all depend on search engines. As a result, Search Engines are continually trying to improve their performance, striving to deliver the best results based on a users keyword search. Their aim is to deliver the most relevant results to the user. This is where Search Engine Optimisation (SEO) comes in.

A Search Engine, such as Google, takes the following aspects of your site into account when displaying results:

  • your websites ease of use and navigation
  • does your website provide information relevant to the search query
  • do you have credible content
  • speed of website with professional design

You may have a new website up and running, but until you fully optimise this website to meet search engine’s protocol you may not position competitively in search results.

SEO is an ongoing process. Search Engines continuously update their algorithms to improve their results for each user. Therefore, it is essential that you know what new trends are happening, and what changes are necessary to keep up with these trends.

What exactly does Search Engine Optimisation mean?

Search Engine Optimisation is a word that is thrown around quite often. So what does it mean? Search Engine Optimisation is the term used to increase the organic (non paid) traffic from search engines to your website.

SEO is a cost effective marketing strategy. It will help your website to be seen by customers when they are actively looking for a product/service similar to yours. Therefore this may increase your chance of conversion… if you provide them with quality information.

At Transpose Digital, we carry out keyword research. This research determines which search terms customers are using when searching for your product or service. These findings help to optimise your content so that you are providing relevant information to ensure you are rank competitively for that specific search term.

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. There are many benefits to a good SEO strategy, some include:

  • increased site traffic
  • better brand awareness and credibility
  • cost effective marketing strategy as it targets users who are actively looking for your product or service

Thinking of reviewing your SEO strategy or starting a new one?

We would love to talk to you about what we can do for you. Call us today for a chat!


Facebook generates 8 billion video views on average per day

Social Media Today


65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information



30% of mobile searches are related to a location



81% of shoppers conduct online research before making big purchases

Retailing Today


Google gets over 100 billion searches a month



50% of search queries are four words or longer


Delighted with my new website for Indaba Interior Design. It was a very easy process and I’d highly recommend using Transpose Digital. Fab company

Chrisna Duffy - Indaba Interior Design

Great team. Great skill set. Great response time to any questions. Great all round.

Seamus Doyle - Fintan Stanley Ltd.

Highly recommended! A great team who have helped me get my work in front of the clients that work for my business – My wedding photograph business has seen huge growth in sales since i’ve had Joanne & Aaron working with me.

Keith Sullivan - Owner of Infokus

This company is amazing! I was looking to build my practice fast and Transpose Digital set up a Facebook campaign that brought in 30 new clients within weeks. I have recommended them to lots of people!

Claire Ryan - Owner of Ola Chiropractic Clinic

From our initial contact with Aaron and Joanne, through to project planning, design, build, and aftercare, Transpose Digital was 100% the correct choice for our business.

Their attention to detail and attentiveness to their customers is second to none, their design philosophy really helps our business stand out online, and the functionality and user-flow of our website is seamless. We couldn’t be happier with the result.

A superb team that Cailíno Music Publishers is thoroughly happy to recommend

Brendan Long, Co-Founder of Cailíno

I worked with Joanne and Aaron to build our website for my retail business. I cannot commend them enough. They far surpassed what I ever thought would be possible for our store. Our website looks incredible and is perfectly user friendly. They built me a very user friendly site that I can confidently update myself.

Lisa Connolly - Owner of Finders Keepers
Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

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