Social Media Marketing is any marketing that happens on a social media platform, such as Facebook, Instagram or Twitter. There is a vast range of activities that can be carried out on social media platforms, some include blog share, event news and product or service updates. What you use social media marketing for will depend entirely on your business goals.
There are 2 ways to engage with customers on social media:
Organic reach on social media relates to the number of people who naturally come across your content. This type of reach is not paid for and is comprised mostly of your current page followers.
Paid ads give you control of the audiences that see your ads. It also allows your ads to appear on websites that are affiliated with the social media platform you are advertising on. Paid ads broaden your audience reach greatly.
Did you know that 3 out of 4 consumers will consult social media before making a purchase?
In recent times, consumers are also likely to return to social media for customer service and company updates after buying. Statistics like this highlight the need of providing the information and resources that consumers want, when they want it. We know that this can be very time consuming and that is why we offer a Social Media Marketing package.
We work with you to understand your customers, and identify the best strategy to reach these customers through social media. By knowing your customers we can be selective with what social media platforms we use, and ensure we are not wasting our time and effort in areas that will provide little value in return.
We work with you to map out your customer’s journey and identify all of the touch-points where we can communicate with these customers. Get in touch today to get started!