Having a functioning website, optimising it, and having a strong social media presence is a great start to your digital marketing attempts. However, there is one further step you need to take, and one of the most important steps. That is Google Analytics!
Ask yourself this… are all of your digital marketing efforts actually working?
Evaluating your strategy, understanding what is working, and what isn’t is crucial to the continued growth of your business.
What information will Google Analytics provide me with?
Do you want to understand what page people are most attracted to on your site, where your users are coming from? Is it from Google, or is it from Facebook?
Google Analytics can provide you with information from the device used, source of traffic, to the age of your users. We deliver this data in an easy to understand format encompassing all metrics and KPI’s important to your business. We also provide recommendations on what we have learned from previous campaigns and where we think you need to improve.
Here at Transpose Digital, we want to make sure that the time and effort put into your digital marketing strategies are relevant. We also want to ensure we are meeting your key objectives and giving you the ROI you envisaged. Without understanding what is working and what isn’t we can’t optimise our strategy to ensure we are meeting your needs and growing your business.
Google Analytics provides you with the invaluable information to make changes where necessary. This in turn ensures you continually improve your digital marketing strategy.
